Manufacturing Culture Podcast

episode artwork

Jim Mayer

12 August 2025

48m 18s

The Long Game of Culture Change: Darryl Gratrix on Leadership, Outreach, and the Next Generation of Tradespeople

00:00

48:18

In this episode of the Manufacturing Culture Podcast, Jim Mayer interviews Darryl Gratrix, who shares his insights on manufacturing culture, leadership, and the importance of attracting the next generation to skilled trades. Darryl discusses his career path in tool and die, the transition to leadership, and the cultural turnaround he has experienced in his workplace. He emphasizes the need for collaboration in the industry and the importance of promoting skilled trades to younger generations. The conversation also touches on the future of the industry and the initiatives being taken to enhance training and apprenticeship programs.

Takeaways

  • Treat others the way you want to be treated.
  • Darryl's career path was unconventional; he didn't grow up in trades.
  • Leadership requires a different skill set than technical expertise.
  • Cultural turnaround is essential for a thriving workplace.
  • Attracting the next generation to skilled trades is crucial.
  • Virtual reality training can engage younger audiences.
  • Collaboration among companies can enhance the industry.
  • Government support is increasing for skilled trades training.
  • Perception of trades needs to change to attract talent.
  • Darryl is passionate about promoting the skilled trades.

Chapters

  • 00:00 Introduction and Icebreaker
  • 04:16 Understanding Culture in Manufacturing
  • 08:18 Darryl's Journey into Tool and Die
  • 12:14 Transitioning to Leadership
  • 15:14 Cultural Turnarounds in the Workplace
  • 19:08 Hiring for Culture and Skills
  • 19:59 Building Career Pathways for Young Machinists
  • 21:36 Perceptions of the Trade and Community Engagement
  • 23:04 Innovative Approaches to Attracting Youth
  • 24:45 Challenges in the Skilled Trades
  • 26:10 The Value of Skilled Trades in Today's Economy
  • 27:39 Government Support and Future Opportunities
  • 30:53 Changing Perceptions of Skilled Trades
  • 34:04 Personal and Professional Growth in the Industry

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