
Podcast by Jim Mayer

Podcast by Jim Mayer

02 December 2025
Emily Ting from CCS America joins Jim to talk about what culture actually feels like at work, how it shapes the day to day, and why marketing in industrial manufacturing is still years behind other B2B sectors. She walks through her journey from Japanese speaking intern to “do everything” marketer, three years working inside a Japanese headquarters, and the reality of being the bridge between leadership, engineers, sales and the outside world. Emily shares how she translates deeply technical machine vision concepts into something humans can understand, why AI has not killed the need for good lighting, and how a short book about penguins on a melting iceberg helped CCS rethink its culture and distributor program.
What you’ll hear
How Emily defines culture as “what you feel in the air” when you walk into work, and why it can either energize you or quietly drain you.
The story of how Japanese fluency opened the door at CCS, sent her to headquarters in Japan, and what she learned from that office culture.
Practical tips for doing business and filming content in Japan, from privacy expectations to simple etiquette that changes how you show up.
What it is really like to be the person who turns hardcore machine vision physics and jargon into useful stories and content.
Why leadership asking for ROI without clear goals is such a common pattern, and how she tries to navigate that tension.
How CCS Americas had to reset expectations after the Covid boom and get sales, marketing and engineering genuinely aligned again.
Why industrial marketing is still behind B2B SaaS, and what manufacturers can borrow without repeating old mistakes.
How the book “Our Iceberg Is Melting” turned into required reading and gave everyone a way to see themselves in the change story.
Topics covered
Culture as lived experience versus official “values”
Working in Japan, unspoken rules and privacy around filming
Translating technical machine vision and lighting concepts
AI hype in inspection and why fundamentals still matter
Getting leadership, engineers and marketing on the same page
Remote and hybrid culture in a small, spread out team
Designing a distributor program as a culture project, not just a sales program
The messy reality of modern industrial marketing
Key quotes
“Culture is what you feel in the air when you walk into work. Do you feel ready to do what you set out to do, or like there’s a pressure sitting on your mind all day”
“Marketing is much messier than people want. You rarely get a perfect straight line between what you did and the deal that closed.”
“Sometimes the decision is no decision. Staying in the status quo feels safer than making a move that might go wrong.”
“AI did not make lighting irrelevant. If bad lighting did not matter, those AI companies would not keep coming back to us for help.”
“You do not always get the insight you want by asking the question directly. Sometimes you have to go the long way round to reach the part of the customer that actually decides.”
00:00
59:17

18 November 2025
Jim sits down with tax strategist Nik Agharkar, for a conversation that starts with tax day anxiety and spirals into culture, capitalism, immigration, vo-tech, wealth inequality, and what it really means to build a healthy organization. Nik shares why he believes the tax code is an incentive system instead of a punishment, how leadership shapes culture, why Gen Z is choosing trades over college, and how America can rebuild its middle class by fixing the incentives we’ve quietly broken over the last 40 years. This episode is raw, political, personal, and surprisingly hopeful.
Why this conversation matters
If you lead a manufacturing team or run a business, your world is shaped by taxes whether you notice it or not. Nik lays out how incentives in the tax code ripple through hiring, layoffs, wages, infrastructure, and the decline of the American middle class. He explains why trades are rising again, why offshoring hollowed out capacity, and how culture starts with servant leadership rather than command-and-control. This is a rare conversation that connects factory floors, tax strategy, political history, and the lived experience of an immigrant family into one cohesive picture of where we are and what needs to change.
What you’ll hear
• Why “every day is tax day” if you touch money
• Jim’s tax-induced heart palpitations versus Nik’s calm love of paperwork
• Nik’s life-as-a-movie: middle school bullying, Jonah Hill, and learning to laugh at everything
• His definition of culture built around ownership, servant leadership, and leading by example
• Why rules for thee but not for me destroys culture — and what his HR-leader wife taught him about consistency
• Growing up between America and India, and why the contrast taught him gratitude, discipline, and risk calculation
• How scarcity abroad reframed what “risk” really means in America
• Why going to college can be a bigger gamble than going into the trades
• The surge of Gen Z and Gen Alpha entering the trades and rejecting the old college playbook
• Offshoring, the collapse of vo-tech, and how we quietly kneecapped our own middle class
• How tax cuts incentivized bad business, short-term hiring cycles, and underinvestment in people
• The 1950s wealth distribution Americans still prefer — and how far we’ve drifted
• Why wealth concentration is dangerous, not just unfair
• The forgotten history of charitable foundations exploding when tax rates were high
• How small businesses pay the price because they don’t have tax departments
• Why a kid would be better off buying a Haas machine and starting a job shop than taking on six-figure student debt
• The infrastructure crisis — and why we’re not ready to bring manufacturing back onshore
• Politics, social media, and how outrage culture destroyed our ability to talk to one another
• Why Americans should be critical of every administration, not cheerleaders for a team
• The simple fixes: higher corporate taxes, better incentives for small business, and fully funded vo-tech
• Nik’s parting message about being better to each other and limiting social media for your own sanity
Nik’s take
We’ve got to stop dividing ourselves and start thinking clearly again. Limit your social media. Be better to your neighbor. And stop cheering for politicians — they work for you.
Jim’s take
There aren’t many people who can connect tax code, culture, and the collapse of the middle class and make it interesting, but Nik does it. This one goes way off the rails in the best way.
00:00
43:03

11 November 2025
Ian Wilson is a creative turned industrial brand strategist who believes real culture is the level of authenticity people can bring to work. In this episode, he and Jim talk about why manufacturing feels more grounded than other industries, why specs and machines are only half the story, and how authenticity—not polish—is what builds trust online and on the shop floor.
What You’ll Hear
How Ian went from writing music to building brands in manufacturing
Why he believes “you can’t hype up a spring” and what that says about honesty in marketing
What culture really means inside an industrial business
How family-owned manufacturers can turn values and pride into their strongest brand asset
Why too many manufacturers are still “allergic to marketing”
The difference between performative culture and real culture
How to pull real company values from leadership to the shop floor
Why brand voice matters even when buyers only care about specs
How to make digital feel authentic without fluff
The future of manufacturing culture, community, and education
Topics Covered
Authenticity and culture in manufacturing
Industrial marketing and branding
AI’s role in marketing and creativity
Bridging creative and engineering mindsets
Defining company values with honesty
Community and workforce development in the trades
Key Quotes
“Culture is the level of authenticity people can bring with them to work.”
“You can’t hype up a spring. It either works or it doesn’t.”
“Some manufacturers are allergic to marketing—but that’s exactly where the opportunity is.”
“Pretty is easy. Authentic is hard.”
“The future of manufacturing is stronger communities and better futures for our kids.”
Jim’s Take
Ian brings a mix of humor, depth, and hard truth that’s rare in branding conversations. He reminds us that the best marketing doesn’t try to make manufacturing look cool—it shows the real pride and people behind the work.
Connect with the Manufacturing Culture Podcast
Follow for weekly conversations with the people shaping culture across the industrial world.
00:00
58:18

04 November 2025
Julie Runez leads marketing for a custom automation firm that designs and builds one-off manufacturing machinery. She came back to work after years at home with her kids, brought a journalist’s curiosity, and learned industrial marketing from the ground up during the early months of 2020. Without case studies she could publicly share and with very long, high-stakes sales cycles, Julie shifted the strategy away from chasing clicks to creating in-person proof. The result is a zero-cost lab inside their facility where vendors and manufacturers test ideas together, train teams, and de-risk projects before anyone signs. We talk culture, kindness in leadership, learning fast, and why most problems are system problems, not people problems.
Why this conversation matters
If you sell complex, capital equipment under NDA, the usual playbook won’t carry you. Julie shows how to earn trust when buyers need confidence more than content, and how to build culture around the people you want to attract.
What you’ll hear
How journalism skills, parenting, and resourcefulness translated into an effective solo marketing role.
Why kindness from the founder set the tone for culture and risk-taking.
The limits of digital in NDA-heavy environments and how in-person proof fills the gap.
Inside the lab concept and how cross-vendor collaboration builds end-to-end confidence.
Using ClickUp and simple SOPs to turn tribal knowledge into systems.
Handling the “I’m in over my head” moments by finding the skill, the person, or the room that solves it.
Topics covered
Culture as the environment you create for the people you want.
Experimenting, failing forward, and deciding what actually works for your business.
Sales cycles that run from a year to many years, and how to stay relevant in the meantime.
Bringing vendors, engineers, and customers together to test and train before purchase.
Storytelling that focuses on outcomes, not features.
Letting the next generation toss the box aside rather than just think outside it.
Quotes to pull
“When you buy a drill, you’re buying holes. Our buyers need confidence their problem will be solved.”
“In tough moments it’s usually a system problem, not a human problem.”
“The lab is our proof. People can see parts move, get training, and leave with answers.”
“Kindness from leadership makes everything else solvable.”
Guest
Julie Runez is the marketing lead for a custom automation and machine-building company serving life sciences and other regulated industries. She built an in-house lab program that lets manufacturers and vendor partners test concepts, train operators, and de-risk projects at zero cost.
Sponsor
Med Device Boston at the BCEC, September 30 to October 1. A sourcing and education expo with suppliers, workshops, and expert-led sessions for the next generation of med-tech.
00:00
51:19

28 October 2025
Sydney Mrowczynski didn’t plan to end up under a welding hood. As a teenager she dreamed of fashion design — until a boyfriend told her she couldn’t weld. Challenge accepted. A few years later, she’s worked across multiple shops, learned how things really get built, and is now studying industrial management and applied engineering at Southern Illinois University to bridge the gap between the floor and the front office.
This episode of the Manufacturing Culture Podcast is a crash course in what real culture looks like from someone living it. Sydney’s take is simple: great culture means communication, teamwork, and quality. Most shops have one or two of those — rarely all three. She shares what it’s like being the only woman on the floor, the extra proof she’s had to carry into every new job, and why too many people get comfortable doing things “almost right” for 20 years.
We get into failure as a teacher — how welding forces you to face mistakes and learn faster than any classroom. Sydney talks about integrity, leadership, and the shops that cover bad welds instead of fixing them. She lays out the difference between a leader who checks in, listens, and teaches versus one who just points and barks orders.
If you run a team, hire apprentices, or manage training programs, you’ll want to hear her take on trade schools too — how they teach to plate instead of teaching to reality. She argues that students should weld on rusted, greasy, and painted metal, not perfect coupons, if they’re expected to survive their first week on the job.
Sydney is now balancing school with work at Tenco Hydro in Sugar Grove, Illinois, helping bring metal fabrication in house and ship their first stainless wastewater tank. She’s seen the gaps firsthand — and she’s building the bridge from within.
It’s an honest, sharp conversation about what manufacturing culture really needs: leaders who communicate clearly, care about quality, and build environments where new talent wants to stay.
Sponsor
Med Device Boston is your go-to Med Tech sourcing and education expo, September 30 through October 1 at Boston’s BCEC. With 200+ suppliers, 1,500+ attending professionals, and expert-led workshops on 3D printing, AI, materials, regulatory tech, and contract manufacturing, it’s built to advance the next generation of medical device innovation. Visit meddeviceboston.com to register.
Connect
Find Sydney Mrowczynski on LinkedIn
Subscribe to the Manufacturing Culture Podcast on YouTube and your favorite platform.
00:00
38:15

21 October 2025
In this episode of The Manufacturing Culture Podcast, Jim sits down with Chris Humphrey, Business Development Manager at AirPro Fan & Blower Company, to explore how purpose, people, and love of neighbor shape lasting manufacturing cultures. From growing up in a motorcycle dealership to hiking the Appalachian Trail during a “quarter-life crisis,” Chris shares how his journey through machining, engineering, and leadership led him to rediscover the true purpose behind manufacturing — building communities, providing meaningful work, and caring for people along the way.
Together, they unpack what culture means beyond the walls of a company, how leadership grounded in empathy can transform performance, and why AirPro’s employee-owned model has created one of the most authentic examples of modern manufacturing culture today.
What You’ll Hear:
Chris’s early years in machining and how vocational education shaped his career
The “quarter-life crisis” that changed his perspective on work and purpose
Why every manufacturing job supports six others and how that drives community impact
Lessons from the rifle industry on culture, stress, and leadership
How AirPro Fan & Blower built a thriving employee-owned culture around love of neighbor
The difference between condemning managers and leaders who come alongside
Why culture, not compensation, is the real key to long-term retention
How manufacturing can reclaim its image and attract the next generation
The future of manufacturing through technology, AI, and purpose-driven leadership
Key Quotes:
“Manufacturing supports my community. That realization changed everything for me.”
“Love of neighbor is a culture driver. It changes how you lead, how you sell, and how you care for people.”
“People remember who you are, not just what you did.”
“When a company puts care at the center, success takes care of itself.”
Topics Covered:
Manufacturing culture, leadership, purpose, employee ownership, community, vocational education, business development, supply chain, culture change, mentorship, AI in manufacturing, future of work.
Jim’s Take:
Chris’s story is a reminder that culture isn’t a policy — it’s people caring for each other. His journey from shop floor to business development shows how purpose evolves but never disappears when it’s built on the right foundation
Med Device Boston — The go-to med tech sourcing and education expo, September 30th–October 1st at Boston’s BCEC. Explore the next generation of medical device innovation at meddeviceboston.com.
00:00
58:01