
Podcast by Jim Mayer
Podcast by Jim Mayer
23 September 2025
A candid conversation with high school engineer and FIRST Robotics alum Natalie Macias about curiosity, consistency, and carving out room for young makers inside a sometimes closed-off industry. We talk early exposure to CAD and flight sims, why manufacturing is the first mile of everything, the lemon tree lesson on failure, and how leaders can be firm yet flexible. Natalie wants more hands-on opportunities before college and a more welcoming on-ramp for students who are ready to show up.
Guest:
Natalie Macias, student engineer from Los Angeles, senior capstone lead, robotics team veteran, and Future Faces of Manufacturing feature with AMT. She’s using LinkedIn to learn directly from practitioners and find mentors across the industry.
What you’ll hear:
How a DOD Starbase program quietly introduced CAD, chemistry, and flight simulation to a curious kid from South Central
Why FIRST Robotics felt like a real company under deadline, with design, programming, assembly, and manufacturing all moving together
The jump from loving law to choosing engineering, then finding home in manufacturing
A classroom set up like DARPA, complete with two “companies” competing for a contract under a mentor who worked at Northrop Grumman
Why opportunity before college is the missing bridge and how dual-enrollment and apprenticeships could fix it
Leadership as knowing your people, staying open to feedback, and bending for the needs of the group without becoming a people-pleaser
Creating space in schools so students can actually grow rather than learn inside a box
Failure as pruning a lemon tree so the next season grows stronger
Using LinkedIn for mentorship and perspective, not just job hunting
The ask to our audience for college experience stories from programs that truly delivered hands-on engineering
Key quotes:
“If you keep showing up, even if you didn’t do well, you’re showing that you want to be there. That goes a long way.”
“Manufacturing is phase one. Piece by piece, chip by chip, you’re contributing to something bigger.”
“Failure isn’t to stop us. It’s pruning the dead branches so the tree can grow.”
“Be firm where it matters and flexible where it helps the group.”
“Create space for growth. Don’t keep students in a box, then act surprised when they don’t grow.”
Topics covered:
Early STEM ignition through Starbase and school projects
FIRST Robotics as a training ground for teamwork and urgency
Hands-on access for high schoolers versus the current college-first gate
How industry perceptions can intimidate newcomers and how to fix that welcome
Leadership habits students will actually follow
Natalie’s college search and what she’s looking for in an engineering program
The pace of automation and why that excites her
Natalie’s ask to listeners:
If you studied engineering or work in manufacturing, message Natalie on LinkedIn with what your university actually did to prepare you. What labs, co-ops, shops, or professors made the difference. Short stories beat brochures.
Sponsor note:
Med Device Boston is the go-to Med Tech sourcing and education expo on September 30 through October 1 at Boston’s VCEC. 200 plus suppliers. 1500 plus attending professionals and OEM decision makers. Explore 3D printing, AI, materials, regulatory tech, and contract manufacturing under one roof. Register and plan your visit at meddeviceboston.com.
Resources mentioned:
Starbase STEM program
FIRST Robotics Competition
Project-based capstone with a Northrop Grumman mentor
Dual-enrollment and apprenticeship models for high school students
How to support Natalie:
Share a warm intro to mentors who welcome high school talent into labs, job shops, and build teams
Invite her to tour your facility or shadow an engineer for a day
Send those honest college experience notes she asked for
About the Manufacturing Connector Network:
We help brands and builders turn trade shows, plant tours, and expert interviews into a steady pipeline of video, audio, and social content. On-site capture, mobile studio, short-form editing, podcast production, and distribution that stays consistent week after week. If you’re heading to a show or launching a product, we’ll bring the cameras and do the heavy lifting.
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46:24
17 September 2025
Jim sits down with Amy Julian to dig into culture as lived behavior, not wallpaper. From early days in AB InBev’s purchasing team through years of complex change, Amy unpacks why command-and-control stalls digital projects, how cross-industry thinking opens doors, and where AI is already moving the needle for mid-market procurement and supply chains. Expect straight talk on failed implementations, governance that actually clears roadblocks, and translating values into daily decisions on the floor.
What you’ll hear
Why culture is a set of guiding principles you can act on, lessons from the AB InBev acquisition years and getting comfortable with constant change, a candid failure story and what clunky multi-consultant programs miss, systems thinking across tech and manufacturing, agile mindsets meeting lean and PDCA, practical AI use cases for quoting, planning, and buy decisions, the shift from analyst work to relationship work, and how to build multi-level client alignment that survives real life.
Topics covered
Behavior-driven culture and purpose, change management beyond slide decks, ERP friction and inventory truth, cross-functional governance, agile plus lean in the same room, AI agents for sourcing and planning, leadership communication and trust-but-verify, turning workshops into action logs people actually own.
Key quotes
“Culture is a set of guiding principles and behaviors that help me make the right decisions day to day.”
“Most transformations fail where the behavior stops. Values without actions are just posters.”
“Let people author the change. IT can’t do it to the organization and expect it to stick.”
“AI should be your analyst and sidekick. People still make the calls and hold the relationships.”
Jim’s take
Change sticks when the shop floor can see themselves in it. If your governance cannot clear a bottleneck by Tuesday, it isn’t governance. Bring agile curiosity to lean rigor, and stop pretending culture happens after go-live. It starts at scoping.
Amy’s take
Design for behavior first. Set decision rights, create real feedback loops, and wire your principles into the tools. Start small with AI where pain is obvious, prove value fast, then expand. Systems thinking beats heroics.
Connect with us
Subscribe to Manufacturing Culture for more conversations at the intersection of people, process, and progress. Say hello, pitch a guest, or share a story where culture actually changed something.
Sponsor
Spend two high-impact days at Med Device Boston, September 30 - October 1 at Boston’s BCEC. Explore 200+ suppliers, hands-on workshops, curated matchmaking, and education sessions built for the next generation of med tech innovation. Register now at https://www.medeviceboston.com/en/home.html
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55:22
09 September 2025
Jim sits down with serial founder and anti CRM evangelist Adam Honig. They dig into what culture really is, why most digital transformation falls flat, and how AI can strip out the crap work without gutting good jobs. Adam walks through building and selling three companies, including the painful first exit that taught him more than any win. Expect honesty, laughs, and sharp takes on manufacturing sales, change management, and shiny tool syndrome.
What you’ll hear
Adam’s path from philosophy major to three-time founder, culture as what happens when you’re not in the room, value alignment versus values on a wall, why traditional CRMs fail frontline teams, the Her movie spark that led to Spiro, why manufacturing became the focus and how ERP context changes sales calls, how to make digital transformation stick by letting people author the change, AI’s near term impact on white collar work and the boomer knowledge gap, keeping retirees on retainer to transfer territory knowledge, and building products people adopt instantly.
Topics covered
Company culture and behavior, change management in factories and field sales, CRM fatigue and alternatives, AI copilots for meetings and follow ups, workforce demographics and succession, product adoption and simplicity, founder resilience and rough exits.
Key quotes
“Culture is what happens when you’re not in the room.”
“I’m a materialist. What people do beats what people say.”
“Nobody gives a shit. Pivot if you must and get back to work.”
“Sales didn’t need another system. They needed Scarlett Johansson whispering what to do next.”
“AI should do the crap work. People do the human work.”
Jim’s take
If you want change to last, stop spraying money at shiny tech and start asking your people to co author the solution. Culture shows up in behavior, not slide decks. The sales side of manufacturing is overdue a rethink and the anti CRM idea is pointing the right way. Also, that pivot line belongs on a T shirt.
Adam’s take
Make powerful things stupid simple. If your tool needs a playbook and an offsite to adopt, it’s probably not the tool. Remove the admin tax, surface the right cues at the right time, and let the humans sell.
Connect with us
Subscribe to Manufacturing Culture for more conversations at the intersection of people, process, and progress. Say hello, pitch a guest, or share your story about culture that actually changed something.
Sponsor
Spend two high-impact days at Med Device Boston, September 30–October 1 at Boston’s BCEC. Explore 200+ suppliers, hands-on workshops, curated matchmaking, and education sessions built for the next generation of med tech innovation. Register now at
https://www.medeviceboston.com/en/home.html
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49:33
03 September 2025
In this episode of the Manufacturing Culture Podcast, Joni Cunningham shares her unique journey from growing up in Alaska to becoming a pivotal figure in the manufacturing industry. She discusses the importance of workplace culture, effective leadership, and the challenges of communication. Joni emphasizes the need for authenticity and connection in both personal and professional realms, while also highlighting the role of women in manufacturing and the significance of engaging youth in the industry. The conversation is filled with insights on innovation, personal growth, and the future of manufacturing.
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38:05
27 August 2025
In this episode of the Manufacturing Culture podcast, Jim Mayer interviews Renan Devilliers, co-founder of OSS Ventures. Renan shares his unique journey from a military upbringing to becoming a leader in the manufacturing technology industry. He discusses the importance of organizational culture, his experiences at McKinsey, and the entrepreneurial spirit that drives him. Renan emphasizes the need for innovation in manufacturing, the mission-driven approach of OSS Ventures, and the core values that guide their work. He also explores the future of manufacturing, the impact of technology, and the opportunities available within the industry.
Don't forget to register for MEDevice Boston!
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45:40
25 August 2025
In this episode of the Manufacturing Culture Podcast, Jim Mayer engages with Ellen Feldman-Ornato and Jenny Drescher to explore the intricacies of organizational culture, personal journeys, and the importance of behavioral change in the workplace. They discuss the significance of defining culture, the challenges of implementing change, and the impact of generational dynamics on workplace behavior. The conversation also highlights the birth of the Boulder Company, their podcast initiative, and the importance of humor and lightness in navigating workplace challenges.
Don't forget to check out MEDevice Boston and join the fun!
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49:24