Manufacturing Culture Podcast

podcast artwork

Podcast by Jim Mayer

Manufacturing Culture Podcast

Manufacturing is about more than products—it’s about people. On The Manufacturing Culture Podcast, I sit down with leaders, innovators, and everyday heroes to uncover the stories behind their journeys in the industry. We talk about where they started, how they’ve grown, and the challenges they’ve overcome along the way. Each episode brings a unique perspective—some practical, some inspiring, and all rooted in the human side of manufacturing. From lessons learned on the shop floor to big ideas shaping the future, it’s all about the people who make it happen. Because at the heart of every company are the people who work there, and every person has a story.

Latest episodes

episode artwork

23 September 2025

Creating Space for the Next Generation with Natalie Macias

A candid conversation with high school engineer and FIRST Robotics alum Natalie Macias about curiosity, consistency, and carving out room for young makers inside a sometimes closed-off industry. We talk early exposure to CAD and flight sims, why manufacturing is the first mile of everything, the lemon tree lesson on failure, and how leaders can be firm yet flexible. Natalie wants more hands-on opportunities before college and a more welcoming on-ramp for students who are ready to show up.

Guest:

Natalie Macias, student engineer from Los Angeles, senior capstone lead, robotics team veteran, and Future Faces of Manufacturing feature with AMT. She’s using LinkedIn to learn directly from practitioners and find mentors across the industry.

What you’ll hear:

How a DOD Starbase program quietly introduced CAD, chemistry, and flight simulation to a curious kid from South Central

Why FIRST Robotics felt like a real company under deadline, with design, programming, assembly, and manufacturing all moving together

The jump from loving law to choosing engineering, then finding home in manufacturing

A classroom set up like DARPA, complete with two “companies” competing for a contract under a mentor who worked at Northrop Grumman

Why opportunity before college is the missing bridge and how dual-enrollment and apprenticeships could fix it

Leadership as knowing your people, staying open to feedback, and bending for the needs of the group without becoming a people-pleaser

Creating space in schools so students can actually grow rather than learn inside a box

Failure as pruning a lemon tree so the next season grows stronger

Using LinkedIn for mentorship and perspective, not just job hunting

The ask to our audience for college experience stories from programs that truly delivered hands-on engineering

Key quotes:

“If you keep showing up, even if you didn’t do well, you’re showing that you want to be there. That goes a long way.”

“Manufacturing is phase one. Piece by piece, chip by chip, you’re contributing to something bigger.”

“Failure isn’t to stop us. It’s pruning the dead branches so the tree can grow.”

“Be firm where it matters and flexible where it helps the group.”

“Create space for growth. Don’t keep students in a box, then act surprised when they don’t grow.”

Topics covered:

Early STEM ignition through Starbase and school projects

FIRST Robotics as a training ground for teamwork and urgency

Hands-on access for high schoolers versus the current college-first gate

How industry perceptions can intimidate newcomers and how to fix that welcome

Leadership habits students will actually follow

Natalie’s college search and what she’s looking for in an engineering program

The pace of automation and why that excites her

Natalie’s ask to listeners:

If you studied engineering or work in manufacturing, message Natalie on LinkedIn with what your university actually did to prepare you. What labs, co-ops, shops, or professors made the difference. Short stories beat brochures.

Sponsor note:

Med Device Boston is the go-to Med Tech sourcing and education expo on September 30 through October 1 at Boston’s VCEC. 200 plus suppliers. 1500 plus attending professionals and OEM decision makers. Explore 3D printing, AI, materials, regulatory tech, and contract manufacturing under one roof. Register and plan your visit at meddeviceboston.com.

Resources mentioned:

Starbase STEM program

FIRST Robotics Competition

Project-based capstone with a Northrop Grumman mentor

Dual-enrollment and apprenticeship models for high school students

How to support Natalie:

Share a warm intro to mentors who welcome high school talent into labs, job shops, and build teams

Invite her to tour your facility or shadow an engineer for a day

Send those honest college experience notes she asked for

About the Manufacturing Connector Network:

We help brands and builders turn trade shows, plant tours, and expert interviews into a steady pipeline of video, audio, and social content. On-site capture, mobile studio, short-form editing, podcast production, and distribution that stays consistent week after week. If you’re heading to a show or launching a product, we’ll bring the cameras and do the heavy lifting.

00:00

46:24

episode artwork

17 September 2025

From Procurement to Transformation Partner: Amy Julian on Culture That Ships

Jim sits down with Amy Julian to dig into culture as lived behavior, not wallpaper. From early days in AB InBev’s purchasing team through years of complex change, Amy unpacks why command-and-control stalls digital projects, how cross-industry thinking opens doors, and where AI is already moving the needle for mid-market procurement and supply chains. Expect straight talk on failed implementations, governance that actually clears roadblocks, and translating values into daily decisions on the floor.

What you’ll hear

Why culture is a set of guiding principles you can act on, lessons from the AB InBev acquisition years and getting comfortable with constant change, a candid failure story and what clunky multi-consultant programs miss, systems thinking across tech and manufacturing, agile mindsets meeting lean and PDCA, practical AI use cases for quoting, planning, and buy decisions, the shift from analyst work to relationship work, and how to build multi-level client alignment that survives real life.

Topics covered

Behavior-driven culture and purpose, change management beyond slide decks, ERP friction and inventory truth, cross-functional governance, agile plus lean in the same room, AI agents for sourcing and planning, leadership communication and trust-but-verify, turning workshops into action logs people actually own.

Key quotes

“Culture is a set of guiding principles and behaviors that help me make the right decisions day to day.”

“Most transformations fail where the behavior stops. Values without actions are just posters.”

“Let people author the change. IT can’t do it to the organization and expect it to stick.”

“AI should be your analyst and sidekick. People still make the calls and hold the relationships.”

Jim’s take

Change sticks when the shop floor can see themselves in it. If your governance cannot clear a bottleneck by Tuesday, it isn’t governance. Bring agile curiosity to lean rigor, and stop pretending culture happens after go-live. It starts at scoping.

Amy’s take

Design for behavior first. Set decision rights, create real feedback loops, and wire your principles into the tools. Start small with AI where pain is obvious, prove value fast, then expand. Systems thinking beats heroics.

Connect with us

Subscribe to Manufacturing Culture for more conversations at the intersection of people, process, and progress. Say hello, pitch a guest, or share a story where culture actually changed something.

Sponsor

Spend two high-impact days at Med Device Boston, September 30 - October 1 at Boston’s BCEC. Explore 200+ suppliers, hands-on workshops, curated matchmaking, and education sessions built for the next generation of med tech innovation. Register now at https://www.medeviceboston.com/en/home.html

00:00

55:22

episode artwork

09 September 2025

From Philosophy Major to Serial Founder: Adam Honig on Culture and Change

Jim sits down with serial founder and anti CRM evangelist Adam Honig. They dig into what culture really is, why most digital transformation falls flat, and how AI can strip out the crap work without gutting good jobs. Adam walks through building and selling three companies, including the painful first exit that taught him more than any win. Expect honesty, laughs, and sharp takes on manufacturing sales, change management, and shiny tool syndrome.

What you’ll hear

Adam’s path from philosophy major to three-time founder, culture as what happens when you’re not in the room, value alignment versus values on a wall, why traditional CRMs fail frontline teams, the Her movie spark that led to Spiro, why manufacturing became the focus and how ERP context changes sales calls, how to make digital transformation stick by letting people author the change, AI’s near term impact on white collar work and the boomer knowledge gap, keeping retirees on retainer to transfer territory knowledge, and building products people adopt instantly.

Topics covered

Company culture and behavior, change management in factories and field sales, CRM fatigue and alternatives, AI copilots for meetings and follow ups, workforce demographics and succession, product adoption and simplicity, founder resilience and rough exits.

Key quotes

“Culture is what happens when you’re not in the room.”

“I’m a materialist. What people do beats what people say.”

“Nobody gives a shit. Pivot if you must and get back to work.”

“Sales didn’t need another system. They needed Scarlett Johansson whispering what to do next.”

“AI should do the crap work. People do the human work.”

Jim’s take

If you want change to last, stop spraying money at shiny tech and start asking your people to co author the solution. Culture shows up in behavior, not slide decks. The sales side of manufacturing is overdue a rethink and the anti CRM idea is pointing the right way. Also, that pivot line belongs on a T shirt.

Adam’s take

Make powerful things stupid simple. If your tool needs a playbook and an offsite to adopt, it’s probably not the tool. Remove the admin tax, surface the right cues at the right time, and let the humans sell.

Connect with us

Subscribe to Manufacturing Culture for more conversations at the intersection of people, process, and progress. Say hello, pitch a guest, or share your story about culture that actually changed something.

Sponsor

Spend two high-impact days at Med Device Boston, September 30–October 1 at Boston’s BCEC. Explore 200+ suppliers, hands-on workshops, curated matchmaking, and education sessions built for the next generation of med tech innovation. Register now at

https://www.medeviceboston.com/en/home.html

00:00

49:33

episode artwork

03 September 2025

Be Your F*ing Self: The No-BS Journey of Joni Cunningham

In this episode of the Manufacturing Culture Podcast, Joni Cunningham shares her unique journey from growing up in Alaska to becoming a pivotal figure in the manufacturing industry. She discusses the importance of workplace culture, effective leadership, and the challenges of communication. Joni emphasizes the need for authenticity and connection in both personal and professional realms, while also highlighting the role of women in manufacturing and the significance of engaging youth in the industry. The conversation is filled with insights on innovation, personal growth, and the future of manufacturing.

Takeaways

  • Culture is an environment where you're helping and lifting others.
  • Leaders should never be the smartest person in the room.
  • Delegation is crucial for effective leadership.
  • Communication is key to building trust and relationships.
  • Growing up in Alaska provided a unique perspective on life.
  • Personal experiences shape our professional paths.
  • Women have a vital role in the manufacturing industry.
  • Engaging youth is essential for the future of manufacturing.
  • Innovation in technology can significantly improve efficiency.
  • Being authentic attracts the right people into your life.

Chapters

  • 00:00 Introduction to Joni Cunningham and the Podcast
  • 02:21 Defining Culture in the Workplace
  • 05:13 Leadership and Delegation Challenges
  • 08:04 Personal Growth Through Communication
  • 10:29 Growing Up in Alaska: A Unique Perspective
  • 13:31 Career Journey: From Healthcare to Manufacturing
  • 16:13 The Importance of Connection in Manufacturing
  • 19:00 Navigating the Challenges of Parenthood
  • 21:56 The Role of Women in Manufacturing
  • 24:35 Innovations in Manufacturing Technology
  • 27:13 The Future of Manufacturing and Youth Engagement
  • 29:36 Final Thoughts and Authenticity

Make sure to register for MEDevice Boston today!

00:00

38:05

episode artwork

27 August 2025

Why the Factory Floor Deserves Better Than Palo Alto: Renan Devilliers on shop floor dignity, tech arrogance, and building tools that work for the people who use them

In this episode of the Manufacturing Culture podcast, Jim Mayer interviews Renan Devilliers, co-founder of OSS Ventures. Renan shares his unique journey from a military upbringing to becoming a leader in the manufacturing technology industry. He discusses the importance of organizational culture, his experiences at McKinsey, and the entrepreneurial spirit that drives him. Renan emphasizes the need for innovation in manufacturing, the mission-driven approach of OSS Ventures, and the core values that guide their work. He also explores the future of manufacturing, the impact of technology, and the opportunities available within the industry.

Takeaways

  • Culture is what gets people to thrive or leave an organization.
  • Renan grew up moving frequently due to his father's military career.
  • He transitioned from a career in violin to mathematics and consulting.
  • Renan discovered his passion for manufacturing while at McKinsey.
  • OSS Ventures aims to revolutionize manufacturing through technology.
  • The future of manufacturing will involve gigafactories and small factories.
  • Renan believes in paying shop floor workers as well as tech workers.
  • OSS Ventures has a mission-driven approach from day one.
  • Values are crucial for guiding company culture and decision-making.
  • Renan emphasizes the importance of listening to shop floor workers.

Chapters

  • 00:00 Introduction to Renan de Villiers
  • 01:55 Defining Organizational Culture
  • 02:41 Renan's Unique Background and Education
  • 04:40 Career Path: From McKinsey to Manufacturing
  • 08:35 Discovering the Entrepreneurial Spirit
  • 09:51 The Allure of Manufacturing
  • 11:50 OSS Ventures: Revolutionizing Manufacturing Tech
  • 14:05 The Future of Manufacturing and Reshoring
  • 16:42 Personal Growth and Leadership in Startups
  • 18:11 Mission-Driven Approach at OSS Ventures
  • 19:20 Core Values and Their Impact
  • 24:48 Staying True to Values in Business
  • 30:53 Beliefs Guiding OSS Ventures
  • 35:10 The Future Landscape of Manufacturing
  • 37:59 Opportunities at OSS Ventures
  • 40:02 Embracing Change in Manufacturing

Don't forget to register for MEDevice Boston!

00:00

45:40

episode artwork

25 August 2025

“They’ll Eat You Alive.”: Jenny Drescher & Ellen Feldman Ornato on Flipping Power and Facing Resistance in Manufacturing

In this episode of the Manufacturing Culture Podcast, Jim Mayer engages with Ellen Feldman-Ornato and Jenny Drescher to explore the intricacies of organizational culture, personal journeys, and the importance of behavioral change in the workplace. They discuss the significance of defining culture, the challenges of implementing change, and the impact of generational dynamics on workplace behavior. The conversation also highlights the birth of the Boulder Company, their podcast initiative, and the importance of humor and lightness in navigating workplace challenges.

Takeaways

  • Culture is essential and should be considered table stakes for any organization.
  • Good culture varies from organization to organization, but respect and positive behaviors are key.
  • Behavioral change requires time, practice, and accountability among team members.
  • Consultants must engage deeply with clients to foster real change, not just surface-level fixes.
  • Generational differences impact workplace dynamics and behaviors significantly.
  • Humor can be a powerful tool in navigating workplace challenges and fostering connection.
  • The Boulder Company was born from a shared passion for applied improvisation and culture work.
  • Effective communication is crucial for a thriving workplace culture.
  • People need to focus on personal growth and deeper understanding rather than just accumulating knowledge.
  • The podcast aims to elevate the voices of women in manufacturing and promote the industry as a viable career path.

Chapters

  • 00:00 Introduction and Icebreakers
  • 04:25 Defining Culture in Organizations
  • 07:40 Personal Journeys and Early Experiences
  • 12:36 The Birth of the Boulder Company
  • 16:42 Behavioral Change and Effective Training
  • 21:56 The Evolution of Manufacturing Support
  • 23:34 Embracing Uniqueness and Personal Growth
  • 25:40 Going Deeper in Leadership Skills
  • 28:21 The Reality of Behavioral Change in Organizations
  • 31:05 Finding the Right Fit in Consulting
  • 33:12 Vetting Clients for Effective Change
  • 35:54 Generational Dynamics in the Workplace
  • 39:20 Highlighting Women in Manufacturing
  • 41:46 Lightening Up in the Workplace
  • 47:13 Building Trust and Connection

Don't forget to check out MEDevice Boston and join the fun!

00:00

49:24